What do you feel you know well about keeping a trustworthy and professional business reputation? Have you experienced any difficulties in the past. If you have run a business for any length of time, sure you have, so maybe you could learn some helpful strategies. It’s time to make sure your business stays on the green grass.
If your website does not rank on the first few pages of an Internet search, it may be time to invest in a company that specializes search engine optimization. This company will take each of the pages in your website and incorporate keywords throughout it using the latest in SEO practices.
To help increase your online presence consider using social media. Sites such as Facebook, Twitter and LinkedIn will help you build business presence both online and offline. To use social media effectively you must post statuses regularly. When posting information through a social media website, use keywords, and give your readers information that they actually need.
One of the primary ways you can manage your reputation is to claim your business brand online and take charge of the content about you. Use either KnowEm.com, UserNameCheck.com or NameChk.com to locate every online instance of your business name popping up. You only need to use one, but any of them can let you know if anyone out there is misrepresenting your business or speaking ill of you.
Try using a social network like LinkedIn to help your reputation management. This social network can rank a bit higher than some of the other ones. It is also an important tool for B2B companies. This is because many people like to search for professional services on LinkedIn instead of the search engines.
Take your time and think carefully before responding to any complaints. By keeping cool and carefully thinking of how you will respond online can keep your reputation intact. Before posting a reply to a complaint, read your answer several times. If possible, have an employee read the response to ensure it is appropriate.
To maintain a good reputation, you must learn when you should respond. If a negative review of your business pops up, you must know what to do. If the complaint is legitimate, try responding privately and publicly to it. Try offering solutions like a refund. Try to avoid becoming angry or calling the review fake since it can make you look bad.
To improve your online business reputation, make sure you publish a lot of content. Although it is almost impossible to remove negative content completely from the internet, it’s possible to have negative content pushed to search engine result pages that are used less. Therefore, if your company’s negative comments get pushed back to the fifth or sixth page of results, then they won’t be read as often.
Pay close attention to all the social media sites. Frequently, people discuss about companies here. By monitoring these platforms, you can catch any negative comments and do damage control in a timely manner. This will help prevent your company’s reputation from getting any worse.
Anger can come when you read a negative review. A good approach to this is going to be to be calm and give them facts that will debunk the things that they’re trying to say. Readers can make a judgement call based on both pieces of information.
Always remember that there is no way to please everyone. There are many business owners that get so discouraged when they get negative feedback that they allow it to mold the shape of their business. While it doesn’t feel good to see negative things about you, do not allow it to get you down.
Try to follow up with your customers soon after they make purchases. This will make it more likely that they will express concerns with you rather than sharing them all over the Internet. You can use this as an opportunity to resolve the issue before it gets out of hand.
Follow up with customers a few times after a purchase from you. It’s often the case that product issues aren’t found immediately or the customer holds off using a product. Doing a check in can help you head issues off before they become a problem.
Talk to your friends to make sure that they are not doing anything that can make you look bad. For example, if there are pictures of you drunk and acting silly, make sure that your friend does not post them anywhere online. While it may seem like a joke, it can definitely do a number on you.
Customer comments on something like Twitter can make or break a company’s reputation. Word travels so quickly across the web that if a major company makes a blunder, people around the world will know about it within minutes. Monitor what is being discussed in Twitter in regards to your company and respond when appropriate to protect your company’s reputation.
Make sure your company name appears prominently on the most important pages on your website. It should not be awkward looking or out of place. Just be sure to have an attractive logo tastefully placed on the page. It’s also a good idea to have the names of important people in your company listed on main pages. This fosters accountability and helps your page gain credibility.
Make the most of social media to build a solid online reputation. Be sure your company name plays prominently on your social media pages. If you have a couple of dozen fans on your Facebook page, get a custom URL that includes the name of your company. This is also possible with LinkedIn. Having your company name in your URL will help get your social media page ranked higher in the search engines.
Incorporate the tips you have just digested into your strategies for keeping your business running properly. You want to ensure that your branding is working in a positive direction and not moving backwards. If you’re paying attention to the right things, you will definitely be able to tell how things are going.